For each film produced it must be certified by the BBFC (British Board of Film Classification) It ensures that children are protected from unsuitable and possibly harmful content. It provides the consumer with information they might need to know about the film.
The BBFC examines and age rates films and videos before they are released, they reach an age rating by applying the standards and the criteria contained in their Classification Guidelines.
Two examiners view the film, and then a Senior examiner will confirm their decision. They look for issues like drugs, horror, discrimination,language, sex,nudity and violence.
From looking at the 5 most popular Horror movies of 2016, 4 of them are rated 15. I think most of them are rated a 15 so they have a larger target audience. If horror films were certified 18, the target auduience wouldn't be as big if they had a 15 as majority of people who watch horror movies are between the age of 15-25.
Furthermore, the top grossing horror movies of 2016 was 'The Conjuring 2: The Enfield Poltergeist' it earnt $102,470,008, this film was certified a 15.
So based on the information that I have found out, I would have to say that my audience would be people between the ages of 15-25. 
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