Target Audience Research

Different films have different target audiences, however to make a film sell successfully the film makers must be aware of the target audience and must aim to make a film that would please them.

Primary Target- The primary target is mostly identified through demographic variables such as age, gender and level of education.
Secondary Target- The secondary target audiences can be of two types. On one hand, it can be a larger group than the primary target. However, on the other hand it could be mean aiming the film at an audience with a specific interest in one aspect of the film and these groups are usually not defined demographically.

Producers need to aim the film at the target audience well in order to-

• Get a good response to their film 
• Have a good income 
• Attract the correct audience to watch the film