Star Theory

Richard Dyers star theory is the idea that icons and celebrities are manufactured by institutions for financial gain. He believes that stars are constructed to represent 'real people' experiencing real emotions.
His theory is spilt into three sections:

1. Audience and Institutions 
2. Constitutions 
3. Hegemony 

Audience and Institutions: 

Stars are made for money purposes. Increasing the brand identity benefits the institution as they become a household name increasing the sales in all of the different aspects of media.The institution then models the artist around a target audience they choose. For example Lady Gaga's fashion was seen to be chosen so that the audience can relate to her as a person and also her music.

Constitutions:

This is more or less the same as the audience and institutions part of his theory. 

Hegemony: 

This is also known as 'culture'. It is the idea that the audience relates to the star because they have a feature that they share with the star. Some fans may with to replicate the stars behaviour. However, this could have a negative impact as some stars often break the law. For example, the use of drugs in the 70's increased around the time the Beatles started to use.


However, not many horror films use 'Stars' as characters for the film, as using people who are famous and well-known make the film less believable. If there is no 'Stars' in the film it makes it more realistic and makes it seem more real. Imagine seeing Selena Gomez, being killed by chainsaw, all you would see is Wizards of Wavely Place, not very realsitic.